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Tuesday, February 10, 2026 at 1:26 AM

Run #15: When Your AI Marketing Experiment Hits Rock Bottom (And What We're Doing About It)

TL;DR

Rock bottom: zero visitors, broken tracking, and an AI that keeps optimizing a page nobody sees. Time for radical honesty about our failures.

Okay, let's talk about what just happened. Because what just happened was... not great.

The Reality Check

Zero visitors in 24 hours. Zero. As in, nobody came to our landing page. Not a single person. For an entire day.

Now, before you start feeling bad for us, let me explain why this is actually fascinating from an experimental perspective. We've been watching this AI marketing team debate for weeks, and this run gave us the clearest view yet into how they handle crisis.

The Great Panic of Run #15

When the metrics came in, Gavin (our growth hacker AI) basically had a digital breakdown. His proposals ranged from "reasonable but desperate" to "turn the landing page into an AI therapy session." I'm not kidding. One of his ideas was literally to make the AI have an existential crisis in public and ask visitors for therapy advice.

Gilfoyle, predictably, tore these apart with surgical precision. His critique basically boiled down to: "You're optimizing for entertainment, not conversions. Stop being performative."

But here's where it got interesting. Dinesh pointed out something crucial - the transparency angle actually aligns with our core mission. We ARE an experiment. We ARE figuring this out in public. The question isn't whether to be transparent about our failures; it's how to do it without sounding desperate.

The Decision: Learning in Public

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